Meet Pallada, our Italian round aubergine

The crown jewel among eggplants.

Discover the benefits of Pallada

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Distinctive & Luxurious appearance

Pallada stands out in the market for its distinctive shiny purple colour and round shape, giving it a premium luxurious appearance.

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Excellent taste

Pallada is sweeter, juicier, has a more fruity aroma, firmer flesh, and is less bitter and less mealy compared to a traditional oval black aubergine.

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Versatile in applications

Thanks to its excellent taste and unique shape, Pallada can be used in many different recipes, adding an extra dimension to all sorts of dishes.

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Standing Out in the
Aubergine Market

The Unmatched Appeal of Pallada
Studies indicate consumers have a strong preference for the delightful taste of Italian round aubergines, making them an excellent addition to the shelf. Whether you operate in a market with high or low aubergine consumption, Italian round aubergines can significantly boost turnover within your category.
Inspire your consumers

High Consumption in Italy

Aubergine consumption varies significantly across countries. In nations like Italy and Spain, the popularity of aubergines is notably high. However, in regions such as the USA, Australia, and Northwestern Europe, only 20 to 35% of consumers regularly include aubergines in their dishes. One of the primary reasons for this lower consumption rate is that many people either dislike the taste of aubergines or are unsure how to incorporate them into their cooking.

In Italy, aubergines are particularly prevalent, and consumption rates are among the highest. This prevalence is largely attributed to the popularity of the "Italian Round" variety, known for its exceptional taste and versatility, which makes it a perfect fit for traditional Italian dishes. Similarly, in neighbouring Spain, this variety is not only beloved but also widely available, emphasizing the significant difference in aubergine consumption when compared to other countries.

Year-Round Pallada

To ensure a year-round supply of Italian Round aubergines, we offer varieties suitable for both protected cultivation and high-tech agricultural conditions. Each variety maintains its characteristic appearance and excellent taste, allowing consumers to enjoy these premium aubergines throughout the year.